YOUNG METRICS CASE STUDIES

Hyper-Scaling eCommerce DTC Brand from $0.5M to $26M in Just 1-Year and How Facebook Ads x Omnichannel Marketing Strategy Works in Practice

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In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:

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Initial Goal With the Client

Introduction

Here at the Adkings Agency, we’re in the habit of pushing businesses to the next level.

Sometimes we get good eCommerce businesses that have recently plateaued. This usually means that the business owners have already pushed revenues as high as they could, but without having more in-depth knowledge of online marketing, they’ve exhausted their options.

This is where we come in - we’re brought in to look into their marketing strategy and troubleshoot it, to allow it to scale once more.

Last year, we had the opportunity to work with an eCommerce company with all the attributes necessary to become a fantastic business. It specializes in selling gifts for loved ones, with print on demand designs, and has a solid social media following.

However, due to the nature of the products it stocks, demand is highly inconsistent and primarily driven by gifting occasions (Valentine’s, Mother’s day, Father’s day, Christmas, etc).

As such, it is a business where you have to quickly adjust your marketing efforts, or you will face diminishing, or even negative, Return On Advertising Spend (ROAS).

In the end, despite the pandemic, and unprecedented levels of volatility, we pushed their annual revenue 52x, from $0.5M to $26M in under a year.

This case study will show you a month-on-month view of our client’s journey, and how we pushed the business to the next league. These strategies can be applied to all eCommerce businesses.

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#First Quarter (Jan-Feb-Mar)

Quarterly Revenue: $1,144,443 ‍Contribution to the Annual Revenue: 4.19% ‍Average Order Value: $87.48

‍Modest success but testing new creative strategies / Facebook Ads were the main drivers for growth

The year started much stronger than you might have expected, given the annual revenue throughout the prior 12 months. However, this is mainly due to the fact that January is around the corner from Valentine’s (February).

During this period we hadn’t yet started working with them, but their main driver to sales was Facebook. They had a solid foundation to start, and even singlehandedly outdid the prior year’s revenue in one month.

But after starting the year strong - with $564k revenue in January - sales fell by 32% in February, and by March the monthly revenue had fallen 65% from its high point in January.

With a drop-off so steep, even a seasoned professional would reconsider their strategy going forward.

Hence, the months following Valentine’s were a period of reassessing the situation. During this trial period, many sales designs, creatives and marketing channels would be trialled.

‍Partially, this is what would lay the groundwork for the stellar results over the course of the year.

Due to the nature of the business, the company needed to test the desirability of new products, before big gift-giving events like Mother’s and Father’s day.
As such, by the time that we began working with them, they were ready to scale. And just needed a bit of help to maximize their potential...

Join 15+ Industry Leading Goliaths

#Second Quarter (Apr-May-Jun)

Quarterly Revenue: $1,144,443 ‍Contribution to the Annual Revenue: 4.19% ‍Average Order Value: $87.48

‍Modest success but testing new creative strategies / Facebook Ads were the main drivers for growth

The year started much stronger than you might have expected, given the annual revenue throughout the prior 12 months. However, this is mainly due to the fact that January is around the corner from Valentine’s (February).

During this period we hadn’t yet started working with them, but their main driver to sales was Facebook. They had a solid foundation to start, and even singlehandedly outdid the prior year’s revenue in one month.

But after starting the year strong - with $564k revenue in January - sales fell by 32% in February, and by March the monthly revenue had fallen 65% from its high point in January.

With a drop-off so steep, even a seasoned professional would reconsider their strategy going forward.

Hence, the months following Valentine’s were a period of reassessing the situation. During this trial period, many sales designs, creatives and marketing channels would be trialled.

‍Partially, this is what would lay the groundwork for the stellar results over the course of the year.

Due to the nature of the business, the company needed to test the desirability of new products, before big gift-giving events like Mother’s and Father’s day.
As such, by the time that we began working with them, they were ready to scale. And just needed a bit of help to maximize their potential...

#Third Quarter (Jul-Aug-Sep)

Quarterly Revenue: $1,144,443 ‍Contribution to the Annual Revenue: 4.19% ‍Average Order Value: $87.48

‍Modest success but testing new creative strategies / Facebook Ads were the main drivers for growth

The year started much stronger than you might have expected, given the annual revenue throughout the prior 12 months. However, this is mainly due to the fact that January is around the corner from Valentine’s (February).

During this period we hadn’t yet started working with them, but their main driver to sales was Facebook. They had a solid foundation to start, and even singlehandedly outdid the prior year’s revenue in one month.

But after starting the year strong - with $564k revenue in January - sales fell by 32% in February, and by March the monthly revenue had fallen 65% from its high point in January.

With a drop-off so steep, even a seasoned professional would reconsider their strategy going forward.

Hence, the months following Valentine’s were a period of reassessing the situation. During this trial period, many sales designs, creatives and marketing channels would be trialled.

‍Partially, this is what would lay the groundwork for the stellar results over the course of the year.

Due to the nature of the business, the company needed to test the desirability of new products, before big gift-giving events like Mother’s and Father’s day.
As such, by the time that we began working with them, they were ready to scale. And just needed a bit of help to maximize their potential...

#Fourth Quarter (Oct-Nov-Dec)

Quarterly Revenue: $10,901,944 Contribution to the Annual Revenue: 39.91% Average Order Value: $107.82 AOV increase vs start of year: 23.26%

Hyperscaling with advanced tracking software, Data science and making everything work together.

621f187a1d229159d980ee3d Rockerbox 2020

Quarterly Revenue: $1,144,443 ‍Contribution to the Annual Revenue: 4.19% ‍Average Order Value: $87.48

‍Modest success but testing new creative strategies / Facebook Ads were the main drivers for growth

The year started much stronger than you might have expected, given the annual revenue throughout the prior 12 months. However, this is mainly due to the fact that January is around the corner from Valentine’s (February).

During this period we hadn’t yet started working with them, but their main driver to sales was Facebook. They had a solid foundation to start, and even singlehandedly outdid the prior year’s revenue in one month.

But after starting the year strong - with $564k revenue in January - sales fell by 32% in February, and by March the monthly revenue had fallen 65% from its high point in January.

With a drop-off so steep, even a seasoned professional would reconsider their strategy going forward.

Hence, the months following Valentine’s were a period of reassessing the situation. During this trial period, many sales designs, creatives and marketing channels would be trialled.

‍Partially, this is what would lay the groundwork for the stellar results over the course of the year.

Due to the nature of the business, the company needed to test the desirability of new products, before big gift-giving events like Mother’s and Father’s day.
As such, by the time that we began working with them, they were ready to scale. And just needed a bit of help to maximize their potential...

Join 15+ Industry Leading Goliaths

Conclusion

Quarterly Revenue: $1,144,443 ‍Contribution to the Annual Revenue: 4.19% ‍Average Order Value: $87.48

‍Modest success but testing new creative strategies / Facebook Ads were the main drivers for growth

The year started much stronger than you might have expected, given the annual revenue throughout the prior 12 months. However, this is mainly due to the fact that January is around the corner from Valentine’s (February).

During this period we hadn’t yet started working with them, but their main driver to sales was Facebook. They had a solid foundation to start, and even singlehandedly outdid the prior year’s revenue in one month.

But after starting the year strong - with $564k revenue in January - sales fell by 32% in February, and by March the monthly revenue had fallen 65% from its high point in January.

With a drop-off so steep, even a seasoned professional would reconsider their strategy going forward.

Hence, the months following Valentine’s were a period of reassessing the situation. During this trial period, many sales designs, creatives and marketing channels would be trialled.

‍Partially, this is what would lay the groundwork for the stellar results over the course of the year.

Due to the nature of the business, the company needed to test the desirability of new products, before big gift-giving events like Mother’s and Father’s day.
As such, by the time that we began working with them, they were ready to scale. And just needed a bit of help to maximize their potential...

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